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Toolkit

The Culture Experiment Loop toolkit on top of one of the included canvases

The Culture Experiment Loop toolkit

A free, practical toolkit for turning culture change into something testable, visible and real. Inside you’ll find simple templates, prompts and examples to help you run small behaviour experiments, uncover friction, and build habits that stick.

"The Culture Experiment Loop method takes all that's known about behaviour change, and with some stylish alchemy turns it into a practical 'do this, don't do that' approach."

Photo of Cathy Ferguson CPsychol, founder, Ferguson Leadership

Cathy Ferguson CPsychol, founder, Ferguson Leadership

Canvases

Free, practical canvases designed to make culture change easier to work on and easier to test. Each high-resoluion canvas provides a simple way to map behaviours, uncover friction, shape experiments and turn good intentions into visible progress.

Behaviour Map Canvas
Behaviour Map Canvas

Use the Behaviour Map Canvas to turn a business outcome into a short list of observable behaviours when the goal is vague, or when people are using words like “collaboration” without agreeing what that looks like in real work.

Friction Hunt Canvas
Friction Hunt Canvas

Use the Friction Hunt Canvas to identify what makes the right behaviour hard. Use it when you know which behaviour you want, but it’s not happening consistently.

Culture Experiment Canvas
Culture Experiment Canvas and Evidence Scorecard

Use the Culture Experiment Canvas to design the smallest useful experiment you can run in two weeks, then capture the results in the included Evidence Scorecard so learning stays attached to the experiment. Use these when you’re ready to test a change in the real workflow, rather than debate it.

Ritual Design Canvas
Ritual Design Canvas

When an experiment has produced a positive change and you want to embed it as “how we work here”, use the Ritual Design Canvas to turn what worked into a habit that endures.